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High street alive and kicking, says Crew Clothing boss

Crew Clothing saw total sales rise 15% in the seven weeks to January 8, driven by a post-pandemic return to festive socializing

High Street is lively and vibrant, says Crew boss as clothing brand hails bumper Christmas sales

The Crew Clothing boss said Britain’s High Street was ‘by no means dead’ after shoppers shopped in droves for Christmas party outfits.

The British preppy clothing company saw total sales rise 15% in the seven weeks to January 8, driven by a post-pandemic return to festive socializing.

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Online partnerships with big names such as John Lewis and Next have helped boost digital sales.

Crew Clothing saw total sales rise 15% in the seven weeks to January 8, driven by a post-pandemic return to festive socializing

Crew Clothing saw total sales rise 15% in the seven weeks to January 8, driven by a post-pandemic return to festive socializing

Although shoppers are facing rising household bills, the retailer said it has seen “strong sales growth” in January so far and gained market share.

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High street stalwarts such as Marks and Spencer, Primark and Next enjoyed festive cheer, while online rivals such as Asos and Boohoo struggled to maintain their pandemic successes amid the coronavirus crisis. Cost of life.

“The British high street is by no means dead,” said Crew Clothing managing director David Butler.

“Current trading is in line with our expectations and we are positive about the current outlook for 2023 as we continue to invest in our growth.”

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