Holly Willoughby celebrated the first anniversary of her lifestyle brand and website Wylde Moon on Thursday – taking to the site to reflect on the first 365 days.
Admitting “I didn’t want to make a mistake”, the This Morning presenter explained that it was a year of personal growth as she struggled to take responsibility for the business and make decisions.
The celebration comes as the TV personality emerges from a troubled few weeks, having sparked the backlash of her recent ‘queue’ controversy, which saw her and This Morning co-host, Phillip Schofield, accused of jumping the queue to see the Queen lying in state.
“I didn’t want to make a mistake, the responsibility lies with me!” : Holly Willoughby, 41, talks about personal growth and learning as she celebrates one year of lifestyle brand Wylde Moon… after a troubled few weeks after ‘queuegate’
Holly describes Wylde Moon as an “ever-evolving journey of self-discovery”, with recipes, articles and astrology pieces available to read and a shop selling goods such as perfumes, wax melts and jewelry.
Reflecting on the past year in a post on the site, the presenter explained that taking responsibility for the business side was a challenge,
She wrote: “This is all very new to me and one of the hardest things was realizing the buck stops with me!” It’s not like you can say “oh, I’ll ask them and if they sign it, we’re good to go”. Every decision is on my shoulders and at first it was scary because I didn’t want to make a mistake.
Obstacles in the road: Reflecting on the past year in a post on the site, the presenter explained that taking responsibility on the business side was a challenge
Wylde Moon: Holly describes Wylde Moon as an “ever-evolving journey of self-discovery”, with recipes, articles and astrology pieces to read
Growth: Detailing her growth journey over the year the brand was founded, she added, “It has been such an opportunity to learn and grow”
“What I love is that it forces you to trust your instincts and really listen to that gut feeling of what’s right. All my decisions are based on “do I believe in this?”, “is this a true representation of myself?”, “do I think it will benefit others?”
“When I do that, suddenly there’s more clarity, so it’s less scary, and the more you do it, the more you rely on yourself and the more confident you become.”
Detailing her growth journey over the year the brand was founded, she added, “It’s been such an opportunity to learn and grow.”
While adding: I didn’t want Wylde Moon to get to the point where I had to rely on other people to keep going. It’s about being realistic about what I’m capable of.
Holly appears to be walking away from her recent ‘queue’ controversy, which saw her and This Morning co-host Phillip Schofield accused of jumping the queue to see the queen lying in state.
Goods: She often shares brand sports goods, including pendant necklaces
Fallout: Holly walks away from her recent ‘queue’ controversy, which saw her and Phillip Schofield accused of skipping the queue to see the queen lying in state
The week-long fallout from the incident – which spawned hundreds of jokes online at their expense – sparked rival briefing wars, with the presenters’ relationship now strained.
Holly is also thought to be unhappy that ITV didn’t step in sooner to support her, and there has been speculation – since denied – that she may be leaving the show.
After being seen on the official camera feed inside the venue, the pair said they were there to do a segment for the This Morning show which will air four days later.
No TV crew other than the official stream was allowed inside.
Joining the line: Members of the public can be seen queuing to enter Westminster Abbey, and the media box can be seen at the back
Security: In light of the ‘queue-skipping’ row, a source has told MailOnline that ITV bosses are aware NTAs could pose ‘risks’ to the pair and will be taking ‘measures’ up in the night
Holly and Phil haven’t commented on the matter since releasing a statement in which they insisted they “didn’t skip the queue.”
Despite the fact that Holly and Phil’s sacking calls could land Alison and Dermot the role of full-time hosts, sources say they have remained loyal.
Phil and Holly were reportedly paid up to £600,000 for presenting the Monday-Thursday daytime show, with Alison and Dermot replacing the Friday show.
Insiders This Morning believe they’ve now ‘been through the worst of the crisis’, but ITV bosses are still taking steps to ensure Phil and Holly get all the support they need.
Statement: On Saturday, This Morning bosses denied show hosts Holly and Phillip ‘VIP access’ and filed ‘in front of the queen lying in state’