Old toys are always the best, as experts predict staple favorites like Paddington Bear and Elmo will be among this year’s best sellers.
- The 25 best sellers for 2023 were revealed yesterday at the 69th Toy Fair in London
- Among the favorites were classics like the tea set with Paddington
- The best toys have been selected by experts from the British Toy and Hobby Association
By Isabelle Stanley
Published: | Updated:
Toys that have been favorites for decades, such as Paddington Bear and Sesame Street Elmo, are set to be among the best sellers this year, experts predict.
The 25 best sellers expected for 2023 were unveiled yesterday at the 69th edition of Toy Fair in London.
They included ‘nostalgic’ favorites such as a tea set featuring Paddington – who memorably played with the late Queen in a Platinum Jubilee video – Elmo, Barbie, Wallace and Gromit and the families’ animal characters Sylvanian.
They have been selected by experts from the British Toy and Hobby Association. Most of the products will go on sale later in the year and their prices have not yet been revealed.

They included ‘nostalgic’ favorites such as a tea set featuring Paddington – who memorably performed with the late Queen in a Platinum Jubilee video
Sesame Street hit UK TV screens in 1971. Now, for £34.99, today’s kids can learn to use a potty with Elmo and borrow his mobile phone.
The toy was inspired by a viral Muppet toilet training video that has had 23 million views on YouTube.
Rebecca Deeming from the charity said: ‘We know that parents, grandparents and carers love to pass on traditions to their children and buy toys that remind them of their childhood.

Sesame Street hit UK TV screens in 1971. Now, for £34.99, today’s kids can learn to use a potty with Elmo and borrow his mobile phone.
Meanwhile, new figures showed overall toy sales fell 3% last year as cash-strapped parents curbed spending.
Classic brands remained the most popular choice, with toys such as Star Wars and Barbies accounting for 31% of sales.
Lego has been named best toymaker for the eighth consecutive year. One of its products was sold every second between October and December last.
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