Snoop Dogg joined three generations of his family to pose for Kim Kardashian’s SKIMS line this week.
The 51-year-old rapper changed up his usual edgy look as he and his loved ones donned pajamas for the company’s cozy collection holiday campaign.
The Death Row Records artist, full name Calvin Cordozar Broadus Jr., donned three different looks from the lineup.
Snoop, who has become a mogul since bursting onto the scene as a hip-hop star, was joined by his wife Shante Broadus, also 51.
Adorable: Snoop Dogg joined three generations of his family to model Kim Kardashian’s SKIMS line this week
Plus, their kids and grandkids were on hand for the minimalist photo shoot, which was shot by famed photographer Donna Trope.
Corde Broadus, 28, Cordell Broadus, 25, and Cori Broadus, 23, accompanied their parents as they slipped into cozy Kardashian pajamas.
Cori’s new fiancé, Wayne Deuce, was also in attendance, as were Snoop’s grandchildren: Zion, seven, Elleven, four, Skylar, 21 months, Cordoba, three, and Chateau, 21 months.
The Broaduses looked great modeling several selections from the loungewear collection, including a fleece sleep set.
A caption on the official SKIMS Instagram account read: ‘Introducing the SKIMS Holiday campaign, featuring @SnoopDogg alongside his wife, children and grandchildren.
“The cultural icon and three generations of her family are pictured together for the first time wearing our signature Cozy collection.”
Quite the change: Snoop Dogg is the latest celebrity to join Kim Kardashian’s line
Sweet: Death Row Records artist, full name Calvin Cordozar Broadus Jr., donned three different looks from the lineup
In another post, the caption read, “Holidays were made to match!” Take the time to relax in comfort and quality in our best-selling bouclé knits, as seen on @SnoopDogg, his wife @Bosslady_ent and their grandchildren.
The two spouses, who have been married for 25 years, adored the young people in the warm and intimate images.
The family members each wore brown and black unisex fleece two-piece sets in multiple takes.
In them, the Drop It Like It’s Hot hitmaker wore a massive Death Row Records chain around his neck.
He also tied up his long curly hair with a silky blue, cream and brown scarf.
Priceless: Snoop and Shante posed happily with their daughter Cori, who recently got engaged
Accessory: The Drop It Like It’s Hot hitmaker donned a spiked pearl necklace is a photo
Shante’s long golden blonde tresses were also adorned with a headscarf and she wore diamond earrings.
She and her daughter – whose hair was slicked back into a long, thick braid – accentuated their beauty with faces full of glamorous makeup.
Snoop Dogg’s granddaughters looked adorable with their curly black hair adorned in pink and yellow bows as they rocked pigtails and buns.
One of her youngest grandchildren sipped from a bottle of milk in cute candid snaps.
Family time: family members gathered for a precious mini group photo
Precious: The two spouses, married for 25 years, adored the young people in the warm and intimate images
In an upload with three of his grandkids shared on Instagram, the rapper wrote, “Generations.”
In a separate post that included the whole family, he wrote to his 78.1 million fans, “Three generations of the Broadus family for @skims holiday campaign this year!” #a d.’
The SKIMS founder often enlists famous people for her brand’s campaigns, which have included Teyana Taylor and her family in the past.
Earlier this year, she paid homage to Victoria’s Secret Angels of the early 2000s while filming with Heidi Klum, Alessandra Ambrosio, Tyra Banks and Candice Swanepoel.
It’s also worth noting that Kim’s six-year-old son Saint West dressed up as Snoop Dogg last Halloween, showing Kardashian’s deep respect and admiration for the star.
Patriarch! The head of the Broadus family smiles in the snaps taken for the collaboration
Grandfather! The gangster rapper showed off his soft side by holding his granddaughters
