Digital Marketing Certification Course
Learn how to create a comprehensive marketing strategy and implement campaigns across key digital channels to become a competent digital marketing training in Dubai.
Digital marketer certification
Learn from top digital marketing professionals how to implement campaigns on platforms such as Google and social media.
Build a digital marketing drumbeat for any brand.
Understand your target audience and how to engage them.
Generate leads and sales through social media and search campaigns.
Gain hands-on experience with key platforms through ad simulation tests and hands-on workshops with a budget of up to $50,000 (for participants who meet).
Develop a digital marketing handbook that can be applied across industries.
Receive up to four certificates from Nlptech, KHDA, and Google.
Be able to lead a digital team or agency.
About the course.
Complete regional strategies and best practices.
Get hands-on training from instructors using case studies and practical strategies in the MENA region and beyond. Learn how to create B2C and B2B marketing plans, measure goals, track return on investment (ROI), and design growth strategies.
Learn how to design a plan and increase sales for all types of businesses.
Learn how to create a complete marketing plan that includes search advertising, social media, search engines, content strategy, email marketing, drip campaigns, retargeting, analytics, reporting, and website optimization to increase conversions.
Earn your digital marketing certification
You can earn up to four certifications with this course; Nlptech certifications are recognized by all major technology and digital companies in the UAE and KSA, as well as KHDA and Google.
Career opportunities and support.
Upon completion of the course, you will have the opportunity to enroll in the Nlptech talent database and receive alerts on the best digital marketing job opportunities in the region. We have recently hired marketers from companies like Noon, TikTok, Alshaya, Swvl and Sarwa. Our team will support you in your career.
Learn how to develop a complete B2C and B2B marketing strategy, measure goals, track ROI and plan growth strategies.
Digital Marketing Strategy.
Learn how to develop a successful online marketing strategy. Learn the benefits of each marketing channel and how to use them to achieve your marketing and business goals.
Social media and content marketing strategies.
In this course, you will learn how to develop a solid social media and content marketing strategy to differentiate yourself from the many brands competing for consumer attention.
Paid Social Advertising
In this module, you will learn the basics of paid social advertising. You will learn and practice how to effectively target on platforms such as Instagram, Facebook, Snapchat, and Twitter.
Google ads for paid search.
In this module, you’ll learn how to get the most out of Google Ads to grow your business, help the organizations and clients you serve, and advance your career.
In this module, you will learn how search engines work and how to get the most out of them. It will teach you the skills you need to increase the profitability of your business and advance your career.
Learning how to use Google Analytics.
Track key metrics for your business, tell stories with data, and bring advanced metrics and metrics to life. Customize reports and dashboards, automate key processes, and view exactly the data you need to get Google certified.
Email marketing and customer service.
In this workshop, you’ll learn to set up an email marketing campaign, code basic HTML, design responsive and professional templates, and track and set up automated campaigns (using drip campaigns and workflows). You will learn the basics and ultimately build a solid strategy for digital customer engagement.
Website Conversion Optimization (CRO).
Improving your website’s conversion rate will not only increase conversions, it will also improve cost per acquisition across all marketing channels and increase your marketing profitability. Learn how to manage CRO so you can convert more visitors into customers and learn more about your customers.
Basics of influencer marketing
Learn the right steps to build a successful influencer marketing program. It is designed for entrepreneurs and marketers who want to learn how to work with influencers the right way. Bonus (self-learning) modules
Running a digital marketing agency
In this bonus self-study module, you will learn from industry experts how to find, hire and manage a digital marketing agency. You’ll learn how to conduct evaluations, define performance metrics, and prepare reports to maximize return on investment.